Privacy Policy

1. Introduction

At Augmented Healthcare, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services.

This policy applies to all visitors, users, and others who access or use our services. By using our services, you agree to the collection and use of information in accordance with this policy.

2. Information We Collect

2.1 Personal Information

We collect information you provide directly to us, including but not limited to:

• Name and contact details (email address, phone number)
• Company or organisation information
• Professional credentials and qualifications
• Communication preferences and marketing consent

2.2 Automatically Collected Information

When you visit our website, we automatically collect certain information about your device, including:

• IP address and location data
• Browser type and version
• Operating system and device information
• Pages visited and time spent on each page
• Referring website and search terms

3. How We Use Your Information

3.1 Primary Purposes

We use the information we collect for the following primary purposes:

• Providing and maintaining our AI-powered healthcare services
• Processing and responding to your inquiries and requests
• Sending you important updates about our services
• Improving our website functionality and user experience

3.2 Secondary Purposes

We may also use your information for:

• Analytics and research to improve our services
• Legal compliance and regulatory requirements
• Preventing fraud and ensuring security
• Marketing communications (with your consent)

4. Information Sharing and Disclosure

4.1 Our Commitment

We do not sell, trade, or otherwise transfer your personal information to third parties without your explicit consent, except as described in this policy.

4.2 Permitted Disclosures

We may share your information in the following circumstances:

• With your explicit consent
• To comply with legal obligations or court orders
• To protect our rights, property, or safety
• With trusted service providers who assist in our operations
• In connection with a business transfer or merger

5. Data Security and Protection

5.1 Security Measures

We implement comprehensive security measures to protect your personal information, including:

• Encryption of data in transit and at rest
• Regular security assessments and penetration testing
• Access controls and authentication mechanisms
• Employee training on data protection practices
• Incident response and breach notification procedures

5.2 Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes outlined in this policy, unless a longer retention period is required or permitted by law.

6. Your Rights and Choices

6.1 Access and Control

You have the following rights regarding your personal information:

• Right to access and receive a copy of your data
• Right to correct inaccurate or incomplete information
• Right to delete your personal information
• Right to restrict or object to processing
• Right to data portability
• Right to withdraw consent at any time

6.2 Marketing Preferences

You can control your marketing preferences by:

• Unsubscribing from marketing emails
• Updating your communication preferences
• Contacting us directly to opt out

7. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our website. For detailed information about how we use cookies, please refer to our separate Cookie Policy.

8. Third-Party Services and Links

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing any personal information.

9. International Data Transfers

Your information may be transferred to and processed in countries other than your own. We ensure that such transfers comply with applicable data protection laws and implement appropriate safeguards to protect your information.

10. Children's Privacy

Our services are not intended for children under the age of 16. We do not knowingly collect personal information from children under 16. If you believe we have collected such information, please contact us immediately.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any material changes by:

• Posting the updated policy on our website
• Sending you an email notification
• Displaying a prominent notice on our website

Your continued use of our services after any changes indicates your acceptance of the updated policy.

12. Contact Information and Complaints

12.1 How to Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Email: info@augmented.healthcare

12.2 Complaints

If you believe we have not addressed your concerns satisfactorily, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) in the UK or your local data protection authority